We are pleased to announce that Targi w Krakowie is among the three finalists in the prestigious UFI Marketing Award 2023 competition organized by the UFI Global Association of the Exhibition Industry. The honorable mention went to the marketing strategy of the 25th Krakow International Book Fair®.
The UFI Marketing Award recognizes the marketing strategy that not only has a real impact on the fair's performance but also exemplifies best practices for the entire industry.
Each year, UFI receives dozens of submissions, and finalists are chosen by the jury based on their ability to present innovative strategies that will help to overcome market challenges.
The topic for this year’s award was: The big picture - getting back to business and winning the future with strategic marketing.
For the final round of the competition, Targi w Krakowie Ltd. will present its submission in front of the jury at a workshop in Maastricht organized alongside the UFI European Conference from 14 – 16 June 2023. The jury, composed of marketing industry experts worldwide, will select a winner after each of the three finalists has presented.