KRAKDENT campaign in the spotlight of the global exhibition industry

Yesterday, during the Insights Series – Ideas in Action: Marketing session at the 92nd UFI Global Congress in Hong Kong our KRAKDENT® campaign took center stage in the global exhibition industry! 

During the presentation, we showcased the behind-the-scenes development of the project, key solutions, and the actions that contributed to the success of the 30th anniversary edition of the KRAKDENT® International Dental Trade Fair  and to winning the UFI Marketing Award.

We talked about the role of storytelling, the power of video marketing, collaboration with influencers, multichannel community engagement, and how we leveraged the unique potential of Kraków to create cohesive and engaging communication.

It was a great honor for us to share our experience with experts from around the world and to demonstrate how activities aimed at new generations of visitors can truly reshape the future of exhibition events.