The dragon triumphs again! KRAKDENT® with distinction at the EVA - Event Visionary Awards

The Krakow Trade Fair once again proves that it is the leader of the trade fair industry in Poland - the campaign of the 30th KRAKDENT® International Dental Trade Fair was recognised in the EVA - Event Visionary Awards for efficiency and creativity in the Corporate Events (B2B and B2I) - Conference or Congress, Trade Fair category. This is a huge success, but also a confirmation that KRAKDENT® is an event characterised by a modern approach to trade fair organisation.

As the organisers of the competition - Media Marketing Polska - emphasise, the EVA was created to reward the highest standards in the event industry and to promote events as an important tool in marketing strategies. The jury of experienced experts appreciated not only the innovation and ingenuity of the campaign, but also its real effectiveness.

The leitmotif of the 30th KRAKDENT® International Dental Trade Fair in Kraków was the dragon, a symbol of strength, courage and - as it turned out - also marketing effectiveness. The campaign was distinguished by interesting storytelling conducted multi-channel: from video marketing and social media, to PR activities and onsite activations.

The result? Very high attendance, increased interest in the fair among young dentists and fantastic feedback from participants - both visitors and exhibitors.

 

The campaign of the 30th KRAKDENT® has previously been recognised with, among others:

• Srebrny Spinacz in the Corporate PR category,
• Grand prize in the international UFI Marketing Award competition,
• and the MP Power Awards statuette in the Trade Fair category.

KRAKDENT® is the largest and most important dental event in Poland, aimed at dentists, dental technicians, hygienists and assistants. The next edition of the KRAKDENT® International Dental Trade Fair will be held on 16-18 April 2026 at the EXPO Krakow International Trade Fair and Congress Centre.

 

 

Event website: https://krakdent.pl/en
More about the organiser: https://targi.krakow.pl/ 
More about the venue: https://expokrakow.com/en